{"id":135,"date":"2026-07-02T16:46:36","date_gmt":"2026-07-02T07:46:36","guid":{"rendered":"https:\/\/koreahealthshop.com\/?page_id=135"},"modified":"2026-07-02T18:14:41","modified_gmt":"2026-07-02T09:14:41","slug":"about-khs","status":"publish","type":"page","link":"https:\/\/koreahealthshop.com\/en\/about-khs\/","title":{"rendered":"KHS Introduction"},"content":{"rendered":"<style>\n  .khs-subpage { color:#111827; }\n  .khs-subpage * { box-sizing:border-box; letter-spacing:0; }\n  .khs-sub-hero { padding:48px 0 34px; border-bottom:1px solid #e5e7eb; }\n  .khs-sub-eyebrow { margin:0 0 10px; font-size:14px; font-weight:700; color:#0f766e; }\n  .khs-sub-hero h1 { margin:0 0 12px; font-size:38px; line-height:1.22; letter-spacing:0; }\n  .khs-sub-english { margin:0 0 18px; color:#2563eb; font-weight:700; font-size:17px; }\n  .khs-sub-lead { margin:0; max-width:840px; color:#374151; font-size:18px; line-height:1.75; }\n  .khs-sub-section { padding:34px 0; border-bottom:1px solid #eef2f7; }\n  .khs-sub-section h2 { margin:0 0 14px; font-size:26px; line-height:1.3; letter-spacing:0; }\n  .khs-sub-section p { color:#374151; line-height:1.75; }\n  .khs-sub-list { display:grid; grid-template-columns:repeat(2, minmax(0, 1fr)); gap:12px; margin:18px 0 0; padding:0; list-style:none; }\n  .khs-sub-list li { padding:16px; border:1px solid #e5e7eb; border-radius:8px; background:#ffffff; color:#374151; line-height:1.65; }\n  .khs-sub-note { padding:22px; border:1px solid #e5e7eb; border-radius:8px; background:#f8fafc; color:#374151; line-height:1.75; }\n  .khs-sub-buttons { display:flex; flex-wrap:wrap; gap:10px; margin-top:18px; }\n  .khs-sub-button { display:inline-block; padding:11px 15px; border:1px solid #111827; border-radius:7px; color:#111827; text-decoration:none; font-weight:800; }\n  .khs-sub-button.primary { background:#111827; color:#ffffff; }\n  @media (max-width:720px){ .khs-sub-hero h1{font-size:30px;} .khs-sub-list{grid-template-columns:1fr;} .khs-sub-button{width:100%; text-align:center;} }\n<\/style>\n\n<div class=\"khs-subpage\">\n  <section class=\"khs-sub-hero\">\n    <p class=\"khs-sub-eyebrow\">About KoreaHealthShop<\/p>\n    <h1>KHS Introduction<\/h1>\n    <p class=\"khs-sub-english\">Korean OTC Market Information Platform<\/p>\n    <p class=\"khs-sub-lead\">KoreaHealthShop is an information platform that organizes information on the Korean OTC market, health functional foods, functional foods, general pharmaceuticals, and pharmacy\/drugstore distribution for domestic and international visitors in an easy-to-understand manner.<\/p>\n  <\/section>\n\n  <section class=\"khs-sub-section\">\n    <h2>Areas covered by KoreaHealthShop<\/h2>\n    <p>KHS organizes information necessary to understand the structure and product categories of the Korean OTC market, rather than promoting specific product sales or efficacy.<\/p>\n    <ul class=\"khs-sub-list\">\n      <li><strong>Pharmacy\/OTC<\/strong><br>Pharmacy distribution, OTC products, safety-essential medicines, pharmacy front-line issues<\/li>\n      <li><strong>Display Advertising Regulation<\/strong><br>MFDS Standards, Labeling Wording, Unfair Advertising, Regulation Checkpoints<\/li>\n      <li><strong>Health functional food \u00b7 Product planning<\/strong><br>Functional ingredients, product planning, new products, and Routine Pack information<\/li>\n      <li><strong>Import\/Export and Overseas Markets<\/strong><br>International regulations, buyer response, and country-specific market entry issues<\/li>\n      <li><strong>Overseas Buyer's Guide<\/strong><br>Basic Information for Buyers Reviewing Korean OTC Products<\/li>\n      <li><strong>Market Trends<\/strong><br>OTC, pharmacy, seniors, consumer trends, and market trends<\/li>\n    <\/ul>\n  <\/section>\n\n  <section class=\"khs-sub-section\">\n    <h2>Content standards<\/h2>\n    <div class=\"khs-sub-note\">KHS content is reference information to help understand the market and product categories. It avoids expressions that guarantee the treatment or prevention of diseases or the efficacy of specific products, and is organized around product classification, distribution channels, labeling\/advertising, regulatory context, and buyer verification points.<\/div>\n  <\/section>\n\n  <section class=\"khs-sub-section\">\n    <h2>This site is for which visitors?<\/h2>\n    <p>The main audience includes overseas buyers looking to understand the Korean OTC market, product planners, content researchers, and visitors interested in pharmacy and drugstore distribution.<\/p>\n    <div class=\"khs-sub-buttons\">\n      <a class=\"khs-sub-button primary\" href=\"\/en\/insights\/\">View insights<\/a>\n      <a class=\"khs-sub-button\" href=\"\/en\/contact\/\">Contact Us<\/a>\n    <\/div>\n  <\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>About KoreaHealthShop KHS \uc18c\uac1c Korean OTC Market Information Platform KoreaHealthShop\uc740 \ud55c\uad6d OTC \uc2dc\uc7a5, \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uae30\ub2a5\uc131 \uc2dd\ud488, \uc77c\ubc18\uc758\uc57d\ud488, \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc720\ud1b5 \uc815\ubcf4\ub97c \uad6d\ub0b4\uc678 \ubc29\ubb38\uc790\uac00 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc815\ub9ac\ud558\ub294 \uc815\ubcf4 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. KoreaHealthShop\uc774 \ub2e4\ub8e8\ub294 \uc601\uc5ed KHS\ub294 \ud2b9\uc815 \uc81c\ud488 \ud310\ub9e4\ub098 \ud6a8\ub2a5 \ud64d\ubcf4\ubcf4\ub2e4 \ud55c\uad6d OTC \uc2dc\uc7a5\uc758 \uad6c\uc870\uc640 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uc774\ud574\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc57d\uad6d\u00b7OTC\uc57d\uad6d \uc720\ud1b5, OTC \uc81c\ud488, \uc548\uc804\uc0c1\ube44\uc758\uc57d\ud488, \uc57d\uad6d \ud604\uc7a5 \uc774\uc288 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"About KoreaHealthShop KHS \uc18c\uac1c Korean OTC Market Information Platform KoreaHealthShop\uc740 \ud55c\uad6d OTC \uc2dc\uc7a5, \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uae30\ub2a5\uc131 \uc2dd\ud488, \uc77c\ubc18\uc758\uc57d\ud488, \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc720\ud1b5 \uc815\ubcf4\ub97c \uad6d\ub0b4\uc678 \ubc29\ubb38\uc790\uac00 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc815\ub9ac\ud558\ub294 \uc815\ubcf4 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. 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